Google’s trustiness will determine indexing

This might not be a startling revelation of any kind, but just revalidates how critical being part of trusted neighborhoods and having strong linking from established, related sites. You can tell how well Google trusts the content of your web site by how deep Google will spider and index your web site.

Check your web logs and see what Googlebot is doing. Is it spidering deep within your site? Does a site:www.yourdomain.com query on Google display only your home page? If you answered yes to these questions, chances are that there is a low trustiness factor from Google and it just doesn’t think your site is very important.

If your site is new, then you probably know why this is happening. Go and get some backlinks to your site. If your site is established, then you probably have a problem some where. Maybe you are involved in some bad neighborhoods that Google has little respect for. Dump your reciprocal link programs, get some good content and start getting legitimate links to your web site. Easier said than done, but this is the foolproof solution.

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