SEO Advice

Make sure you always take one dose of salt with every Overture keyword suggestion. Remember what the Overture search results come from. Overture search results are displayed on Yahoo and also a network of smaller search engines, portals, etc. Some of these sites will link directly to search results pages; the search terms are not user supplied but merely links to search engine results.

Imagine if I had a popular page with a link to Google for a particular search, in this case we are going to use panda bear poker. Well thats a ridiculous search, no one would type that in. (Even on the interweb.) Now lets say that said page with said link gets some significant traffic, people will start clicking on this link and the keyphrase will gain popularity though not a single person would ever type it in manually. (This is a shitty example but its Friday and all I can think about is 6pm beers.)

Bottom line, verify your keyphrases before you base your marketing program on what Overture keyword suggestion tool tells you. Some of the keyphrase counts can be misleading at best or purely nonsense at worst.

How do you verify? Easy. Open up an Adwords account, setup a test ad and start plugging your keyphrases into your ad that you want to target to. Google will give you estimated traffic numbers for those ads.