Use the nofollow tag

If you don’t want Google or other search engines to count outbound links, use the nofollow tag in the html of your link. Here is an excerpt from Google’s blog:

From now on, when Google sees the attribute (rel=”nofollow”) on hyperlinks, those links won’t get any credit when we rank websites in our search results. This isn’t a negative vote for the site where the comment was posted; it’s just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer lists.

Google Blog Post

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