SEO Advice

I recently read an interesting article that explains, in lamen terms, SEO and SEM in the Australian. What I found interesting was that one SEO firm actually had a client pay 100,000 dollars, even aussie dollars are valuable, to have a certain press release show lower down in the SERPs when you typed in this fella’s name.

“We have had a couple of individuals who were wealthy who wanted negative references to themselves disappeared, which was an expensive exercise,” he said. “You’ve got to optimise the 20 sites below them so the (negative reference) is moved down. We had one individual pay $100,000 plus because there was a (press release) about him on the Australian Securities and Investments Commission website that ranked No.2 when you searched for his name.'’