How readers view your precious content

F Shaped PatternI stumbled upon an interesting article that examines how users read web pages. Basically it summarizes that “eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.”

The implications are basically what most people already know: most people read very little of your textual content and the top text is critical. The screenshot on the right is an interesting look at how the majority of people read a google search engine results page.

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