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Adsense clickfraud worm

As reported by The Register, there is a new worm that infects Yahoo Instant Messanger and causes fraudulent clicks on web sites containing adsense advertisements. The adsense ads focus on mesothelioma, a rare cancer caused by asbestos exposure that also happens to have very high cost per click values. My guess is that its unlikely the worm creators will ever get paid.

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A look at advertising with Google Adwords

There was an interesting article written by Brandt Dainow entitled How accurate is Google Adwords? The article looks at the revenue made by Google with its Adwords CPC engine, accuracy of clickthroughs and click fraud. Definately worth a read.

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